October 6, 2017

How Root prices car insurance fairly

You might already know we offer a different kind of car insurance experience—based entirely within our app—and that good drivers could save hundreds annually. But how does Root Insurance pricing work differently, too? 

Car insurance pricing the traditional way

When you shop for traditional car insurance, you have to answer a lot of questions about your marital status, gender, credit history, and more.

Once traditional car insurance companies receive all this information, most put your answers into an algorithm. They typically use this algorithm to place you into a category called a risk pool. 

Whatever price is assigned to that risk pool is the price you get. Thus, your monthly rate is based entirely on whatever category you’re boxed into.

The main determining factor is your driving record, which makes sense. However, we think traditional insurance companies rely too heavily on demographics to predict risk. For example: Do all single, 30-year-old men in a specific ZIP code drive the same? 

We know the answer to that question is no.

Good drivers can lower their car insurance cost

When you take the test drive, our Root app measures your day-to-day driving behaviors. From that data, we calculate your individual driving score. This score is the #1 factor that decides your Root car insurance rate. 

We consider other factors as well—we use several standard factors that are mathematically predictive of risk or fraud. Ignoring these other factors would be irresponsible, but we’re committed to keeping Root car insurance rates fair by considering how safe you are behind the wheel as the most important factor.

In fact, as part of our efforts to reduce insurance bias, we’ve never used common industry factors like education or occupation in our pricing.

The best pricing model for the best drivers

We think better drivers deserve better rates. And by eliminating the other drivers—the people who cut you off in traffic, swerve through lanes, and tailgate—we save a lot on claims. Those savings get passed to you, which can lead to lower car insurance rates.

Traditional car insurance pricing can be so expensive because you're paying for bad drivers. Because we don’t insure high-risk drivers, that decreases the accidents we have to pay for. Basically, when we remove the worst drivers from the equation, fewer accidents occur, and we pay out less. 

So, if you're a good driver insured with Root, your average car insurance cost per month is probably a lot less. Some Root customers have told us their previous car insurance rates were almost twice as much as what they're paying with us for the same type of coverage. That's largely because they were paying for accidents caused by bad drivers.

You are much more than a demographic. Let your driving earn you the rate you deserve.

Find out today how Root Insurance + your good driving could save you hundreds per year on your car insurance.

¹ PGR Ohio Insurance Filings, March 2018 ↩︎