Fair and affordable car insurance
Better driver? Better rate.
The safer you drive the more you could save.
Coverage levels to fit your budget
Adjust coverages in the app at any time.
How we price car insurance
With Root, your driving behavior is the #1 factor in your rate.
Traditional auto insurance companies base your rate on demographics like how old you are, your credit score, marital status, ZIP code, and whether you own a home. We don’t think that makes sense.
Instead, Root uses smartphone technology to measure your driving behavior. How safe you are behind the wheel is the most important factor in determining the rate we offer you. Just drive like you normally would and the Root app does the rest. We’re taking an old industry and making it fair.
Why switch to Root?
Beyond saving good drivers money, we’re making car insurance easier, faster, and more helpful than ever before. Here’s how:
Savings of up to $900/year
Focused driving discount of up to an additional 10%
Easily buy and manage your policy in the Root app
A referral program where you can earn cash offers
File a claim in the app in about 3 minutes
Insurance cards on your phone
An easy-to-use app with a 4.7 average rating
Root has 4.7 stars for a reason
Safe Driving. Great Insurance! I switched from Geico, paid 6 months upfront and went from $1,100/6 months to $743/6 months.
Connor S.
Trying Root was the best decision I could have made. I now have full coverage while spending $400 less than what I was paying Progressive for only partial coverage.
Jennifer P.
Prices are at least half of what everyone else wants (Progressive, State Farm, etc.) and when our car got destroyed by a fallen tree limb, Root was in touch the next day and had everything done by the end of the week. If I could give more than 5 stars I would.
Tanya P.
Compare car insurance companies before choosing
Saving money is important and so is having quality coverage. Comparing auto insurance quotes can be complicated. Here are tips to make sure Root is the right choice for you. (See what others say about us, too.)
Tips for comparing
Look at quotes side by side
When you compare auto insurance quotes side by side, be sure that you’re using the same drivers, vehicles, limits, and deductibles so that the comparisons are accurate.
Consider more than price
Yes, price is important. But coverage quality, reviews, and convenience should play into your decision, too. Choosing less coverage could cost you more in the long run if you’re in an accident.
Know your state’s minimum requirements and what each coverage means. Do you need comprehensive coverage? What about Rental Car coverage? Root explains each type to help you determine what’s best for your situation—all in the Root app or when you get a quote online.
Reevaluate your coverage with big life changes
Insurance needs change when your life changes. Root helps you navigate each stage of life so you can have the right level of coverage when you buy a new car, get married, have kids, or when you add your teenage driver to your policy. Switching insurance companies is easier than you think.
Weigh the benefits and discounts
Some companies offer discounts and perks with confusing small print. We offer an additional 10% off for focused driving. It’s simple and fair.
Start saving
Get a Root car insurance quote now, and see the savings when you compare rates.
4.7 out of 5 based on 26.7K ratings for the Root app in the App Store as of September 2019.