2026

Future of Car Insurance Report

Root surveyed U.S. drivers to understand how the current insurance system is failing safe drivers—and why a new model is long overdue.

In our 2026 Consumer Demand Report, we’re sharing why 95% of drivers surveyed want car insurance rates based on how they actually drive. From Baby Boomers feeling the weight of unfair risk-pooling to the rising demand for behavior-based pricing, this report reveals the truth about the modern driver’s experience. This report is based on data from 2025.

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2025

Focused Driving Report

Root took a deep dive into our exclusive driving data to understand how focused drivers really are behind the wheel.

In our 2025 Focused Driving Report, we’re sharing what we found and invite you to consider some practical ways that we can all help cut down on risky driving and make the roads a little safer for everyone. This report is based on data from 2024.

This report includes data that does not reflect how Root prices an individual’s auto insurance policy. Data based on an average.

Privacy Data privacy is extremely important to Root. We collect all data from drivers who enable app permissions for Root to measure their driving. We’re committed to protecting individual driver information and do not sell user data.

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Columbus, OH 43215

Copyright ROOT 2026. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on survey of actual customers who purchased a new Root policy between February 2024 – February 2025 and reported savings; changes in coverage levels not evaluated. Potential savings will vary. For Maryland residents: Telematics is not used and resulting represented savings are not applicable. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit joinroot.com/califaq for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.